IQ - Big, bold ideas
Big, bold ideas for creating new products, services, and marketing strategies.
'Your 'enriched business idea' development process is deceivingly simple. Our team was lead through a lively series of questions that continued to reveal layer after layer of ideas toward developing new products, services, and marketing strategies. We were amazed by the number of high quality, practical ideas the process produced in such a short time.'
Lyndi Calder
Vice President, Marketing
CRM LearningHow to Find and Capitalize on the Opportunity Gaps You and Your Competition are Missing
By Bob Serling
Every business would like to gain more control over how often their marketing campaigns are truly effective. But for many companies, marketing success is often a result of fortuitous accidents, as the following examples from three of my clients demonstrate.
Fortuitous accident #1: In the course of conducting customer satisfaction research, a company accidentally discovers that the vast majority of their customers use their product for a completely different purpose than originally intended. By slightly restructuring their product and refocusing their marketing message to feature this newly discovered use, the company adds millions in extra profits to their bottom line.
Fortuitous accident #2: A client hires my firm to review their ad copy, thinking that improving the copy will produce a significant jump in sales. However, upon review, I determine that their copy is actually quite good. So there must be some other gap in their marketing process that isn't being filled properly. Research determines that the real reason their marketing "
The rest of this article can be viewed on the IQ (Idea Quotient) website just click
on the title IQ-Big,bold ideas and we'll take you right there. I highly reccomend visiting this site.
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'Your 'enriched business idea' development process is deceivingly simple. Our team was lead through a lively series of questions that continued to reveal layer after layer of ideas toward developing new products, services, and marketing strategies. We were amazed by the number of high quality, practical ideas the process produced in such a short time.'
Lyndi Calder
Vice President, Marketing
CRM LearningHow to Find and Capitalize on the Opportunity Gaps You and Your Competition are Missing
By Bob Serling
Every business would like to gain more control over how often their marketing campaigns are truly effective. But for many companies, marketing success is often a result of fortuitous accidents, as the following examples from three of my clients demonstrate.
Fortuitous accident #1: In the course of conducting customer satisfaction research, a company accidentally discovers that the vast majority of their customers use their product for a completely different purpose than originally intended. By slightly restructuring their product and refocusing their marketing message to feature this newly discovered use, the company adds millions in extra profits to their bottom line.
Fortuitous accident #2: A client hires my firm to review their ad copy, thinking that improving the copy will produce a significant jump in sales. However, upon review, I determine that their copy is actually quite good. So there must be some other gap in their marketing process that isn't being filled properly. Research determines that the real reason their marketing "
The rest of this article can be viewed on the IQ (Idea Quotient) website just click
on the title IQ-Big,bold ideas and we'll take you right there. I highly reccomend visiting this site.
Do you find The MarketingXcellence blog useful? Add this feed to your My Yahoo page or the
News Reader of your choice to receive our posts as soon as we make them
http://MarketingXcellence.blogspot.com/atom.xml
Please spread the word about the MarketingXcellence blog. Feel free to send this post to a friend.
posted by Randall Madon at Tuesday, August 16, 2005
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